When I set up an appointment for the home inspection at the beginning of escrow, my buyer clients frequently ask if it’s necessary for them to be there. The answer is that their presence is
You can still set yourself apart
Dated: June 6 2020
This week I came across a reminder of one of the best ways to differentiate your offer on a house from others, and to increase your chances of being the selected buyer, even if others are offering a higher price or a larger down payment. Most people are familiar with the tactic of sending a personal letter to the sellers, but these days creating a brief introductory video is an even more effective choice.
In pre-COVID19 days, it was common for buyers and sellers to meet and visit a little during visits to the property. Now, even if there is a meeting, it’s in the context of hand sanitizers, masks and gloves. There’s little chance of creating a warm, friendly impression when you’re presenting yourself as a potential ticket to intensive care. But if you send a friendly video greeting to introduce yourself and tell about how much you love the sellers’ house, that can take the place of hitting it off with them during an open-house visit.
The pandemic creates new barriers for us to overcome, but if you’re a savvy buyer, your objective is still to assure the seller that you’re the most trustworthy, interesting, appreciative, and friendly partner with whom they could possibly enter escrow.
As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....