You can still set yourself apart

Dated: June 6 2020

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This week I came across a reminder of one of the best ways to differentiate your offer on a house from others, and to increase your chances of being the selected buyer, even if others are offering a higher price or a larger down payment. Most people are familiar with the tactic of sending a personal letter to the sellers, but these days creating a brief introductory video is an even more effective choice. 

In pre-COVID19 days, it was common for buyers and sellers to meet and visit a little during visits to the property. Now, even if there is a meeting, it’s in the context of hand sanitizers, masks and gloves. There’s little chance of creating a warm, friendly impression when you’re presenting yourself as a potential ticket to intensive care. But if you send a friendly video greeting to introduce yourself and tell about how much you love the sellers’ house, that can take the place of hitting it off with them during an open-house visit.

The pandemic creates new barriers for us to overcome, but if you’re a savvy buyer, your objective is still to assure the seller that you’re the most trustworthy, interesting, appreciative, and friendly partner with whom they could possibly enter escrow.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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