When is a salesman not a salesman?

Dated: May 24 2021

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A few months back I was shopping for a good used car, which gave me some fresh experience with the other side of salesperson – prospect conversations. I struck up a pleasant relationship with one salesman who promised that he could show me a super-wide variety of cars, not only from the lot where he worked, but from many partner dealerships around Southern California. I was disappointed when it turned out that even with his extended network, he couldn’t get me the car I wanted at the right price. I would have liked to do business with him.

 

That experience was an example of how my service to buyers is different from what auto- or furniture- or solar panel – salespeople can offer. I can help my clients buy any home that’s on the market, regardless of who is selling it. In a pinch, I can even help a client to buy a property that isn’t even on the market yet. That’s why I have the luxury of not selling to my clients. I can advise and counsel them to help them through the buying process, and I don’t have to steer them toward one house or away from another. I love looking out for my clients’ best interests and measuring my performance by how happy my clients are.

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DAVID DUNLAP

As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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