Schrödinger's open house

Dated: May 15 2021

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This week’s revised CDC guidance on mask wearing seems to have thrown the real estate powers-that-be into a tizzy about open houses. Early on Thursday the California Association of Realtors announced that the year-old ban on open houses has been lifted. Since then a steady stream of emails has arrived from various sources saying that it’s NOT OK to hold an open house just yet. Apparently, the limitation is still in place allowing only three people at a time to view a house that’s on the market, so running an open house would involve a huge crowd gathering at the front door, waiting to be allowed in by twos and threes. The current imbalance between would-be buyers and houses for sale would make the crowding that much worse.

I’m looking forward to meeting potential clients in the open house setting again, but like every other kind of formerly normal behavior, we have to take things one careful step at a time. In the meantime, my listings will have an online presence with especially attractive photos and videos, and my buyers will continue to see the houses they’re interested in during safely managed, pre-scheduled showings.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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