Real estate can be socially distant

Dated: March 14 2020

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My standard open-house equipment list now includes soap, paper towels, and tissues, so visitors and I can maintain good hygiene while still connecting clients with the right house. Fortunately, the process of buying or selling property requires very little physical mixing that could lead to virus transmission. Most of my interaction with clients, agents, lenders, and other service providers is through email, texting, or phone conversations.

It will be interesting to see how concerns about the Corona virus affect the real estate business. People can respond illogically, as the empty toilet-paper shelves have demonstrated, so there may be a downturn in the volume of homes sold. But short of the kind of isolation that requires everyone to stay at home, there’s no reason why buyers and sellers can’t connect for their mutual benefit without making each other sick.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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