Keeping the Grinch away while selling

Dated: December 6 2020

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When you’re preparing to sell a house, there are some extra security precautions you ought to be taking—unfortunately, the visibility and increased access into a listed property can attract some unsavory characters. It’s wise to be in touch with your property insurance agent to review your coverage, especially if the house will be vacant. If you won’t be living in the house, be sure to set up lights on timers, so that it doesn’t appear unoccupied. Walk through the house and identify any items that would break your heart if they went missing or were damaged—these should be packed away before opening the house to agents and buyers. Similar steps should be taken to remove or hide prescription drugs in your bathroom.

The photography and video tour set up for your property are important marketing tools, but you should also consider what they might reveal to a potential burglar. That’s another reason to eliminate clutter! You can use an active security system and give instructions through the MLS to buyer agents for disabling and re-enabling the alarm. It’s not necessary to lock things down like Fort Knox—as long as your property doesn’t appear to be especially attractive to the criminal element, they will be looking elsewhere.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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