It's different now

Dated: November 8 2020

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Before COVID-19, house-hunting included quite a bit of casual, self-driven exploration. Many buyers would spend a few weeks dropping into open houses each weekend while they explored the home features and locations they felt good about. The virus-safety precautions now in place have pretty much eliminated that phase in the process. Now there is greater emphasis on the things one can accomplish online, and on in-person visits to a short list of candidate properties. I’m adjusting the way I help my clients to stay aligned with the changing market.

I used to drum up interest in the neighborhood of a new listing by door-knocking and inviting the neighbors to a pre-listing day party and house viewing. Now that these social gatherings are off the table, I’m investing extra attention to make certain that the online view of each new listing is extensive and compelling. I reassure both sellers and buyers by strictly enforcing the rules for low-risk showings. Buyers need to skip over some shopping steps that would normally build up their comfort levels over time, so I carefully set expectations to help them avoid missing a great opportunity.

Homes are selling at a rapid clip, and values continue to climb. Interest rates are at ridiculously low levels. 2020 is a very good time to be buying or selling—you just have to go about it the right way.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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