Here's what I won't do for you

Dated: February 22 2021

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This week I’m advertising and showing two new listings—a lovely 3-bedroom in Encino Village and a lushly planted, beautifully updated duplex near USC. If you or someone you know would like to buy one of these properties, I’ll be happy to arrange a showing, but I won’t be your / their agent for that deal. That’s because I choose to represent only one party to a transaction at a time. In California it’s legal to represent both parties to a sale, and many agents are more than willing to do it, but trying to serve two masters that way severely limits the quality of service an agent can provide. When an agent “double-ends” a transaction, his clients can’t speak frankly with him anymore, or trust that his advice is strictly intended for their own benefit. So, I help buyers who want to buy my listed properties to find another highly reliable agent.

Whenever you’re considering working with any real estate agent, it’s a good idea to ask up front if they would consider also representing the party on the other side. The agent who says they would is putting their own financial interest ahead of what’s best for you. 

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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