Fortune favors the bold

Dated: October 23 2021

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Selling your house and moving to a new place is a major milestone in a person’s life, yet strangely many people seem to start the process with an objective of avoiding as much disruption as possible. They’ll get the house clean, of course, but they balk at the idea of painting or staging the house, or even moving out to prepare the property for the market. They resist making the property accessible to prospective buyers with a liberal keybox policy and frequent open houses. For these folks, the order of business seems to be first to see if there might be a buyer and afterwards to begin thinking about moving.

I’m sure that if someone offered $15,000.00 to one of these sellers in exchange for moving out early and staging their house, they’d give the idea serious consideration. Yet optimizing a house for the market by removing the seller’s imprint and maximizing its exposure to prospective buyers can easily increase the offers it will attract by $10K – $20K or more. The ancient Latin proverb “Fortune favors the bold” applies here. It’s better to move forward boldly to sell real estate than to timidly test the waters.

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DAVID DUNLAP

As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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