Enticing from a distance

Dated: February 7 2021

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Now that COVID-19 has transformed our daily lives, strategies for effectively marketing a home for sale have had to change as well. Prospective buyers are naturally reluctant to visit other people’s homes, and open houses have been canceled for the duration, so photos and online listings provide a much larger part of the buying experience than they used to. While pre-pandemic home searches might have included in-person visits to dozens of properties, now buyers narrow their searches down to their favorite four or five.

When I work with my selling clients, I’m meticulous about how the photos and descriptions in our online listings help prospective buyers envision themselves in their home-to-be. The ultimate goal remains to lead as many buyers as possible toward falling in love with the property, but now more of the enticement has to be accomplished virtually—from a safe distance.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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