Be smart about what you fear

Dated: October 25 2020

Views: 10

Between politics and Halloween, the topic of fear is getting a lot of attention right now. Generally speaking, people are not very good at choosing threats to be afraid of. We worry more about terrorism, dying of COVID -19 and crashing in a commercial air journey, but unworried about falling in the bathroom, heart disease and driving a car, which are much bigger personal threats. I’ve seen a similar pattern among some of my clients—the remote possibility of losing the earnest money deposit sometimes seems mesmerizing, while the risk of losing a perfect-fit house by making a non-competitive offer can leave the same person unfazed.

It makes relating with my clients an interesting balance. I try to listen carefully and attend to what my client says is important, and at the same time encourage them to stop worrying about some things and maybe worry a bit more about others. My touchstone is always the question: What is in your best interest?

Blog author image


As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

Latest Blog Posts

An opportunity you shouldn't miss

When I set up an appointment for the home inspection at the beginning of escrow, my buyer clients frequently ask if it’s necessary for them to be there. The answer is that their presence is

Read More

Renting vs. Owning: how to add it up

I’m holding an open house at an entry-level condo this weekend, so I polished up one of my older fact sheets to share with first-time buyers. It’s a series of spreadsheets you can use to

Read More

Start packing!

Most people start packing and getting rid of non-necessary belongings somewhere toward the end of escrow, when it has become clear that they really are going to move. Shifting that task to the front

Read More

How to inspire success

When I attended my high school reunion last month, I had the chance to tour the campus, which had seen many improvements since the time when I was there every weekday. One striking spot was the

Read More