Be smart about what you fear

Dated: October 25 2020

Views: 4

Between politics and Halloween, the topic of fear is getting a lot of attention right now. Generally speaking, people are not very good at choosing threats to be afraid of. We worry more about terrorism, dying of COVID -19 and crashing in a commercial air journey, but unworried about falling in the bathroom, heart disease and driving a car, which are much bigger personal threats. I’ve seen a similar pattern among some of my clients—the remote possibility of losing the earnest money deposit sometimes seems mesmerizing, while the risk of losing a perfect-fit house by making a non-competitive offer can leave the same person unfazed.

It makes relating with my clients an interesting balance. I try to listen carefully and attend to what my client says is important, and at the same time encourage them to stop worrying about some things and maybe worry a bit more about others. My touchstone is always the question: What is in your best interest?

Blog author image


As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

Latest Blog Posts

No reason to wait

Prospective clients often beg off from meeting with me because they think they’re not close enough to the time when they will buy or sell a home. I always push back on their reluctance, not

Read More

When is a salesman not a salesman?

A few months back I was shopping for a good used car, which gave me some fresh experience with the other side of salesperson – prospect conversations. I struck up a pleasant relationship with

Read More

Schrödinger's open house

This week’s revised CDC guidance on mask wearing seems to have thrown the real estate powers-that-be into a tizzy about open houses. Early on Thursday the California Association of Realtors

Read More

When will it end?

Some readers have been wondering whether this summer might reveal a different kind of housing market, because the Coronavirus pandemic is tapering off. Surely now that people are getting vaccinated

Read More