Amazon of real estate?

Dated: January 2 2021

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News outlets carry stories several times a year about a new model for buying and selling homes that might be revolutionizing the real estate marketplace. Sometimes it’s brokerages that don’t have physical offices and charge minimal fees to the agents that work with them; currently it’s online companies who offer to buy your home without the hassle of listing it and exposing it to the market. Companies pursuing this strategy would like to become “the Amazon of real estate”—but they are addressing a market very different from Amazon’s, with less innovation. 

If you want to sell property quickly and with minimal hassle, any professional Realtor can put you in touch with a wholesale buyer who will give you a cash offer requiring no photography, open houses, or repairs. That wholesaler will then prepare the property for the market and sell it at a profit. The convenience of this approach is attractive to some sellers, and it’s basically the same thing whether you’re selling to Opendoor, Zillow, or an individual investor. It’s not the right way to get the greatest return for your property.

Of course, technological innovations make many aspects of buying and selling faster and more convenient. But most buyers and sellers require one key element that is missing when you deal with an Internet company or a quick-cash buyer: having an experienced professional looking out for your interests. Real estate transactions are complicated, and can be confusing. To make sure that all will end well, it’s best to work with someone who benefits when the outcome makes you happy.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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