40 steps to get right

Dated: July 3 2021

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I recently compiled a list of the tasks that a buyer needs to complete in order to buy a home—there are actually more than 40 steps involved. The list for sellers is a little bit different, but every bit as complex. Many steps are time-sensitive, they often carry significant financial implications or the potential for major impact on the experience of owning the new home, and some carry the risk of future legal entanglements if not carried out correctly. While navigating through the task list, buyers and sellers need to strike the right balance between their own interests and risking conflict with the other side and possibly losing the deal.

People often think that the purpose of a real estate agent is to find and land the right property, or to deliver the right buyer to a seller. Those things are important, but I find that the many steps during escrow—after a contract is signed but before the money is transferred and the keys delivered—are even more important. Being able to step through the process with confidence is a sign that you have the right Realtor.

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As a residential real estate executive with an extensive background in corporate marketing, I am able to apply unusually strong skills in marketing communications, e-marketing, strategic planning and ....

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